Popular Action Drivers ™ playsets using at least 40 % ISCC-certified bio-circular plastic (mass balance approach). A new Recycling Truck made from 80% ISCC-certified bio-circular plastic (mass balance approach). This year, Matchbox is introducing more products designed to have less impact on the environment and better reflect the real world, while also encouraging greener play patterns, including: - New electric vehicle (EV) die-cast multi-packs featuring an expanded assortment of EVs from brands like BMW, Nissan, Honda among others. Each set is designed to help teach green behaviours through play patterns, like waste sorting, using electric transport, protecting honey bees, and choosing renewable energy sources. Packaging is created with 100 % Forest Stewardship Council (FSC)-certified paper or paperboard, plus soy-based inks and water-based varnishes to enhance recyclability. To achieve the CarbonNeutral product certification, MEGA purchased carbon offsets (less than 500 tonnes of carbon dioxide equivalents) from the Darkwood Forests Conservation project in Canada. Each product is certified CarbonNeutral by Natural Capital Partners, the leading experts on carbon neutrality and climate finance. Each playset, like the Build & Learn Eco House and the Grow & Protect Farm, is made from specifically a minimum of 56 % plant-based materials and a minimum of 26 % International Sustainability & Carbon Certification (ISCC) certified bio-circular plastics (mass balance approach). Just in time for Earth Month, four new MEGA BLOKS Green Town building sets support a greener way to play for little builders ages 1 and up in the following ways: The partnership directly supports Mattel’s goal to achieve 100 % recycled, recyclable, or biobased plastic materials in its products and packaging by 2030 and is an important step forward in their transition towards a circular economy. Mattel is the first company in the toys market to work with SABIC in a mass balance approach designed to return second-generation renewable feedstock into high-quality new plastic applications. From the Matchbox brand, all Action Driver playsets and the Matchbox Recycling Trucks contain SABIC materials, which supports the brand’s Driving Toward a Better Future initiative, to make all Matchbox die-cast cars, playsets, and packaging with 100 % recycled, recyclable, or biobased plastic materials by 2030, in line with Mattel’s corporate goal. These new construction playsets, including the Grow & Protect Farm and the Build & Learn Eco House, embrace the sustainable material choice and help teach kids green behaviours. Heading the initiative will be MEGA BLOKS Green Town, the first-ever toy line available at mass retail to be certified CarbonNeutral.
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